I suggest you ...

Change the wording for the image zoom functionality on the product pages

The line, "Rollover image to zoom. Double-click to see full-size" doesn't describe the actual behavior of the the zoom feature. Currently the user must click the product image to activate zooming within the image. Double clicking toggles this feature back to original state. Clicking the thumbnail opens a new window with the same size image as the product (no zoom).

Just FYI!

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